Dashang city, dalian
牛肉和葡萄酒商店
DALIAN, CHINA (中国大连)
Dashang Group (大连大商房地产开发公司)
130 sqm
2017
Under Construction (在建)
New Ground team: Nicolas Guarnotta, Sara Shao, Max Zhao, Daisy Su.
Renderings: New Ground
Faced with an erosion of its income, the Dashang Group decided in 2017 to modernize the image of its historic center in Dalian and entrusted New Ground with this work.
The complex includes shopping malls, department stores, offices and a hotel, built over the years in disparate styles. All these buildings are connected by a vast network of pedestrian streets.
大连大商集团希望建立新的时尚地标群，因此委托我们设计其在大连的具有历史性的中心区域。这包括所有公共空间以及相邻的立面。这个多年来以拥有不同风格的商业画廊，写字楼和酒店的建筑群通过开放的街道网络连接起来。
In one of the department store, we were in charge of designing a new retail for Dashang own products, high quality beef from Australia and wines from Dashang Chateaux in France.
It’s a mix of 3 different functions. The meat and the butchers are on display behind a glass wall, big fridges hold the already packed pieces and a wall showcase the history of the Hunter Beef in Australia. The wine is exposed in a wood paneled room in front of a media wall showing the different Chateaux Dashang bought in France. The shop had also to include a small restaurant where you could try the different products.
The whole design is inspired by old Parisian shops and convey a sense of luxury with high quality materials.
