大连青泥涣商街升级改造 · Facade & streetscape design, under construction
Faced with an erosion of its income, the Dashang Group decided in 2017 to modernize the image of its historic center in Dalian and entrusted New Ground with the work. The complex includes shopping malls, department stores, offices and a hotel, built over the years in disparate styles, all connected by a vast network of pedestrian streets. New Ground's work began with an in-depth analysis of existing conditions and comparable shopping-mall modernization projects.
It appeared quickly that malls worldwide were facing the same problem, and that new facades and landscape alone would not be enough. A global strategy was put in place: a new landscape concept, a modern image through transformation of all the facades, transformed access points and a new atrium, and the transformation of some buildings to increase the F&B offer. Alongside architecture and landscape, New Ground also developed an app that lets customers find their way around the huge complex via Bluetooth beacons through the stores.
Works of art are placed along the streets, with partnerships with the Liaoning Province Art Schools letting students exhibit their work along the streets and inside the buildings. Everything is now very colorful, cheerful and dynamic — a total uplift of the brand that pushes Dashang into a new, younger, modern age, equipped to compete with the internet.
