Selected Work
Architecture
A selection of built and in-progress work across China.
In the studio's own words — every project starts by revealing the opportunities already inside its constraints, before anything is drawn.
Architecture, interiors and AI‑driven storytelling for clients across China — from first sketch to final walkthrough.
An established practice in built space, and a growing one in cinematic storytelling — one studio, one point of view.
A selection of built and in-progress work across China.
Before any render, every project starts on paper — real studio sketches from the archive.
“We do not think the project as only the sum of built elements but are always looking to weave a global landscape where fullness and emptiness are given equal importance.”— New Ground, on our design philosophy
Material-led environments, from lobby to landscape.
A separate creative practice — adventure short films and brand films for companies, built with AI video tools. Setting and atmosphere carry the story.
